Are you in the process of writing a creative brief for your next brand video? Maybe you’re considering location as one of the critical factors. It can be tough to find some stunning backdrop outdoors or in unaffiliated locations or to rent your own studio where you are most in control.
This article will touch on those two options and the considerations you should keep in mind.
Shooting In-Studio
Whether within your business or in a studio set aside by your production company, a controlled, in-house setting has many benefits. In-studio refers to all digital content creation within a studio environment. These spaces can still be varied, and you can book them in buildings unaffiliated to your own.
Here are some of the critical advantages of in-studio shoots:
Scheduling a shoot is often easier. You aren’t dependent on whether or even the time of day thanks to intense indoor lighting, so there is no reason why a shoot should be spontaneously cancelled. It’s also often easier for all actors and crew members to get to, so travel scheduling is less of an issue.
Renting a studio includes many amenities. This might mean equipment for your video production, gear ready at hand, professional lighting and sound equipment, projectors, props, furniture, green screens, etc. Not to mention, studios most definitely come with facilities for your staff which some outdoor locations make a logistical nightmare. Think toilets and places for your team to eat and hang out.
You can control the environment. Studios provide complete control over set design and lighting and act as a blank canvas for your creativity. In some on-location sites, you won’t have permission to change anything.
There are minimal distractions because you will be indoors and enjoy exclusive facilities. Other facilities may have constant noise and hectic staff to contest with.
On-Location
An On-location shoot is a production that occurs in any real-world setting. This may be outdoors, in someone else’s house, historical sites, cities, offices, etc. You can rent these areas or obtain permission from the relevant authorities to shoot there. Nearly all such locations will require negotiation around when and for how long you are allowed to shoot. You may even have to consider disclaimers for those who might accidentally end up in the shot.
Here are some advantages:
You can find locations with unique backdrops or the relevant furniture and props you need.
On-location shoots are often more authentic than studio shoots. You can reach real-life spaces with immediate production value and personality.
Sometimes, on-location shoots better facilitate your actors, as you might be travelling to them rather than have them travel to you.
On-location shoots may have more distractions and enable you to capture the authentic day-to-day activities vital to your video format. For example, workers going about their tasks, customers in-store, etc.
Working in a studio feels suitable for your digital content creation process. Working with a production company that provides its own studio space could be a great solution to benefit from both expertise and facilities.
Get in touch with High Stakes Films today to chat about your next project and how we can help.