Brand storytelling is a powerful tool for brands to better engage with their audiences. Because telling true stories about how you came to be and creating culture-driven content is a great way to tell your customers about you. Cultural marketing lets your consumers get to know you and make them feel like they are interacting with a faceless corporation.
In today’s marketing world, that kind of authenticity is vital. So today, we’ll discuss how you can turn your brand culture into content.
What Types of Content Lend Themselves to Culture Marketing?
Many common types of content can contribute to your brand storytelling in London. Popular options include:
Articles and blogs
Data visualisation
Motion graphics and infographics
Microcontent
Photos
Videos
Slideshows
What Makes Good Culture Driven Content?
To achieve high-quality culture-driven content, your content should be:
Unique to your brand. Does it capture what makes your brand different and special?
Interesting. Culture marketing relies on good storytelling and invoking relatable emotions. Most brands are too commoditised and just add to an already saturated market. How do you cut through the noise?
Personable and Authentic. Does the content feel like it reflects real people? Does it humanize your brand? Does it portray your personality? If you answered yes to all these questions, you have likely nailed the cultural appeal of your content.
Defining Your Culture
One caveat with culture marketing is that the content can only be as good as your culture. Therefore, before success at culture-driven content, you should look closely at who you are as a brand and what culture means. Here are a few questions to ask yourself:
Why do you exist?
What future do you want to help create?
What are you doing to work towards that future?
What are your values? What do you stand for, and how do you work?
Once you have outlined those answers to these core questions, you can better define what is interesting about your company’s culture. This will be what to highlight in your cultural content.
How might people describe your culture in just a few words?
What are some things that are unique to your company culture? Odd introduction rituals? Favourite social events? Inside Jokes that connect your teams?
How do you show employees that they are appreciated?
What unique causes and initiatives do you get involved in?
What do your people enjoy most about your culture?
Turning Culture Into Content
Next, brainstorm how to turn those cultural highlights of your brand into the content. Again, authenticity is critical, so consider content formats that best highlight your team, your day-to-day and what makes you special. For example, spontaneous videos and live streams are great formats for culture-driven content.
Once you have some ideas, map them to the right people. Let your partners, employees and even customers tell stories highlighting your brand’s culture. Then, empower your team to create their own content and contribute to your brand storytelling.
Telling your brand’s story can sound like an elusive and challenging task. And it is! That’s why many businesses turn to experts in culture-driven content to help them get to the core of who they are and portray it to the world. Highstakes films is a brand storytelling agency in London that specialises in video marketing for authentic and unique brands. Get in touch today to learn how we can help you turn your culture into content.