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Should You Go Agile? Here Are Some Stats You Need to Know

Agile content creation has been a buzzword in business for some time now. Whilst agile as a concept started in software development, it has now spread across industries like a wildfire, forever changing how we work.


Especially in the creative spheres, agile creation finds a lot of appeals. Agile concepts are nothing new to creatives, who must brainstorm ideas rapidly and move ahead with the best possible solution.


In this article, we’ll explore some statistics showing how effective agile content creation can be. Maybe this evidence can convince you if you’re still on the fence about engaging Agile as a new model.


What is Agile Content Creation?


Agile content creation is a more flexible approach to development, whereby the team iterates an idea in smaller steps and immediately checks the results. If the last development didn’t work, it’s back to the drawing board. The key to agile content creation is frequent feedback and iteration. This ensures that costly mistakes can be avoided in an expensive field like video production.


Clients are often more involved with the process. They can give feedback immediately when they feel a project isn’t moving in the right direction for their company. Teams can be more creative, as they can throw ideas at the wall and see what sticks, rather than having to go with their very first instinct no matter what.


Because better ideas often develop once creatives have spent a little time with the brief, agile often leads to more innovative and unusual results that break the mould.


Still not sure? Let’s look at some stats.


Agile Content Creation: Stats You Need to Know


  • Agile projects are twice as likely to succeed as projects that take a more traditional project management approach.

  • 36% of agile teams can release content faster.

  • 68% of organisations name this increased product delivery speed a key driver for agility.

  • Teams with an agile approachreport being 252% more likely to be successful.

  • 91% of organisations say it is a strategic priority to adopt Agile.

  • 93% of people agree that businesses that adopted agile before the COVID-19 pandemic outperformed those that hadn’t on customer satisfaction.

  • 77% of agile marketers say they use the content creation and operations framework. 66% use it for social media work.

  • Marketers have a stronger interest in Agile than ever. 41% of marketers currently use Agile, and 42% of those don’t plan to adopt it.


Look for Agility in your Content Creation Partners


Finding agile partners could make all the difference if you outsource content creation like video production. An agile content production team will involve you more frequently, giving you more control over the final results. They deliver content faster and find innovative ways to stand out from the crowd.


Highstakes Films is an agile video production company in London. Our iterative process has helped us create groundbreaking campaigns that realise our client's visions. Get in touch today to learn more about how we work.


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