In the current saturated market, brands have one primary goal when partnering with video production companies in London: To stand out and make some noise. But unfortunately, visual content creation can quickly achieve underwhelming results when there is a sea of other imagery just like it to drown in.
There's no better way to make your brand stand out than by doing something bold. And what could be bolder than using a colour palette that signals our brain to pay attention?
Although neon colours have only been around for one century, they have solidified their role in our society. For example, neon is used in safety signals and gear because it is highly visible even in the dark and demands people to look at it.
This year, it’s also becoming an increasingly popular trend inspiring graphic design. In this post, we’ll look at using neon colours to your advantage.
Put on your Party Hat
Neon colours are immensely popular in the party scene, having decorated nightclubs and ravers' faces for many years already. According to an analytics campaign run by Shutterstock, they pair well with celebratory elements like balloons and disco balls.
Brands that want to achieve a playful, colourful and even psychedelic vibe can do so with high-contrast neon colours. So whether you go for dramatically lit scenes and faces or incorporate neon into your set design, it’s sure to breathe some life into your visual content creation.
Chew on the Success of Bubble Gum
The same study revealed that many creators have found an increased click-through rate on images in recent years, including bubble gum. In fact, interest has surged by 1,900%. Gum is a great way to add a burst of colour to your image and seems to hold the interest of the audience of this generation. And why not? Gum is playful and comes with bucket-fulls of personality. So incorporating it in your ads allows for a casual and personable feel.
Cyberpunk
This year, the first entirely virtual fashion show will be launched in the Metaverse, set entirely in Decentraland. So even if your brand has nothing to do with fashion, you should note that technology is increasingly shifting towards a commercialised cyber-sphere.
Neon goes hand in hand with those cyberpunk vibes, giving your advertising a modern, exciting, technological feel. Introducing electronic lights and urban cityscapes into your advertising to play on associations with properties like Blade Runner and Cyberpunk 2077 might have a unique appeal. This is especially true of young audiences that will live to see virtual reality take more and more hold on the world.
Defying Expectations
When using neon in your visual content creation and aiming to stand out, don’t be tempted to play it safe. Of course, intense colours are present in our daily lives. Still, if we are used to seeing them in that familiar fashion, it won’t trigger that visceral, amazing excitement you want from your customers.
So instead, unexpectedly use neon. Turn colours on their heads, combine them in new, thrilling ways, and add neon to scenes where you wouldn’t normally expect those colours to take hold.
Playing with bold ideas can be a little like playing with fire, but with the proper assistance, you’ll have fireworks. High stakes films is a video production company in London that thrives on unusual ideas. We work with innovative brands to bring groundbreaking campaigns to life. So get in touch today to light up your next vision in neon lights.
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