Are you thinking of working with a production studio in 2021 to give your brand image a boost? Film and photography are excellent ways to convey what your brand is all about to your target audience. With hundreds of lines of text assaulting us every day, moving image sticks with us and resonates more deeply.
This is especially true when the film is used for brand storytelling. This marketing strategy is the future, and that’s precisely why the filmmakers of your choice should be well versed in its execution. Here’s why brand storytelling should be a significant consideration when it comes to picking the best production studio to work with.
What’s Brand Storytelling?
Brand storytelling is all about telling the story of your brand. Where it originated, how it was conceived, what it hopes to accomplish and who the people behind it are. Brand storytelling allows your customers to get to know your business personally and relate to all your struggles and dreams.
The storytelling aspect is not entirely synonymous with your own brand story. Instead of simply focusing on your brand’s history, storytelling can bring to light certain elements and characteristics that you want to see empathised.
Thanks to this, brand storytelling can help you promote your products and services by highlighting the values customers look for in businesses like yours.
It’s an art form to deliver a message without spelling it out for the audience - to use film and photography to communicate a feeling creatively. But this form of marketing is now one of the most vital methods for connecting with your audience.
Wh’s Brand Storytelling So Important?
Even before our species developed the ability to speak as we understand language now, we were wired to tell stories from paintings on cave walls to legendary tales around the campfire. Many of the legends we know today were only written down hundreds of years after they were first conceived, and their origin is lost to the ages.
All that is to say that stories can stick with us. They live in our minds whilst we go about our days and are present even when we don’t actively think of them.
When you choose a production studio, it’s crucial they can tell stories to a similar effect. Here are the benefits you can hope to gain from brand storytelling:
Grab attention. 66% of consumers prefer watching a video over reading about a product. That’s because stories in video format are entertaining. You can capture attention without feeling like you’re begging for it.
Sell better through Stories. Stories build interest in your brand and spread the word about your business. Your customers are more likely to share a story they related to than a simple product. Stories can boost sales as well as interest.
Stand out from the rest. Your brand story is unique. Without it, your products might be comparable to another brand, and your customers might not be able to see what makes you so unique. Brand storytelling can give your brand a character with background - something worth remembering and investing in.
Stories Are the Past and the Future
Branded storytelling is all about authentically speaking your brand’s truth and finding a way to let your customers see what you’re all about. This authenticity is key to marketing in 2021, and your production studio should be up for the challenge.
Our London based film production studio brings the creative vision and talent to create boundary-breaking brand stories. Get in touch today to have a chat!
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